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Honesty
Truthful in word and action, which means telling the whole truth, especially when it is hard.
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Integrity
Doing what is right even when it is difficult or unpopular, and staying consistent with our principles.
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Quality
Giving our best and improving continuously, even when a partner’s interest comes before our own.
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Good citizenship
Respecting the rules and the common good; a transparent environment, never bribes or undue influence.
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Leadership
Helping others without taking over. We ask people to trust their own judgment and treat us as a reference, not a ruler.
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Responsibility
Owning our actions and their consequences, and treating the admission of a mistake as a sign of strength.
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Empathy
Working to understand what others feel, giving them the benefit of the doubt, and reflecting back the best in people.
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Negotiation
Settling differences through creative, workable solutions, focused on the problem, not the person.
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Fairness
Treating others with dignity, holding ourselves to a higher standard than we ask of them.
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Innovation
Always learning; open to new ideas, tools and methods, and unafraid to share them, even when it invites criticism.
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Education
Learning by trial and error, and making a safe space for people’s fears so passion can replace stress.
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Trust
Built on genuine care that expects nothing in return.
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Success
Measured as daily self-improvement, not competition or rank.
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Esteem
Welcoming honest feedback and constructive criticism as tools for growth.
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Privacy
Handling people’s information with the utmost discretion.
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Respect
Valuing and honoring each person, even when it does not come naturally.
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Diversity
Not everyone shares our values, and that is right: imposing a single ethical standard would stifle conscience, culture and progress.
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Positivity
Working with urgency and without prejudice, and finding joy in the work itself.